From Stealth to Spotlight: Unveiling the Secrets of Startup Branding
How did ChatGPT reach a million users 5 days after it launched? Why did Segway fail so miserably after being touted as the future of modern transportation? How has Apple created a cult following around its brand? These questions all relate to marketing. And as intuitive as marketing may seem, it's a lot more complex than you might think, especially in the digital age.
Don't miss this exclusive Fireside Chat at HanaHaus Palo Alto on July 20 at 4:00pm PT. Collin Sommerhauser, Head of HanaHaus Palo Alto, will sit down with author and startup marketing veteran, Chris Matthews, for an engaging conversation about the world of stealth and early-stage startups, uncovering effective marketing strategies, tactics, and opportunities for growth and success.
During the discussion, Chris and Collin will dive into some of the concepts in Chris's new book, "Start Telling People - The Guide to Marketing Strategy and Brand Building for Future-Defining Startups." Chris will share valuable insights related to product positioning, building a strong brand identity, and establishing marketing as a discipline. You will take away tips on how to captivate your audience through compelling storytelling and master the art of product demos and pitches to secure your next round of funding.
With limited space available, register now to secure your spot. Attendees will enjoy free coffee, networking opportunities, and the chance to win a copy of Start Telling People.
For more information about the book, check out www.starttellingpeople.com